Nothing tastes as good as skinny feels. Sign up for the #FOD and learn how to earn your body. bit.ly/FoodOftheDay
— Spartan Race (@SpartanRace) February 1, 2013
Recognize that quote from anywhere? It's something that Kate Moss said to a reporter when asked about how she kept her waif-like figure. Remember Kate Moss? The "spokesbody" of heroin-chic back in the day? I'd put a picture of her up, but that would probably be against copyright rules. So you can image search how skinny she was in the 90s. (depending on your workplace, that may be NSFW)
This is a video of a a Spartan Race (skip to about 2:00 to see the actual race) and this is the Spartan Race website.
I really don't see how the "skinny" quote fits with the image Spartan Race seems to want to portray (and for that matter, something that anyone should want to portray). When I hear "nothing tastes as good as skinny feels" I think of people who are starving themselves to lose weight, of people who have unhealthy relationships with food, and people who are sacrificing health to reach an unrealistic ideal of "skinny." To me it screams eating disorder and I'm not impressed. (and I'm not the only one who wasn't impressed about this tweet - check out the responses here)
While the style of most of the Spartan Race messaging isn't my style (their website told me to stop being a lazy ass and sign up already...right next to a picture of a half naked lady who was posing like a model under barbed wire) it seems to be fairly consistent: drill sergeant-like statements that tell you to suck it up, work hard, and get stronger. It normally makes me think of this:
|from the spartan race website|
Not of people who would rather be thin than healthy. I have to be honest - I once thought doing a Spartan Race might be a fun challenge. A potentially overpriced, can't believe they make you pay for parking, better wear clothes I'm ok with ruining type challenge, but potentially fun. Now? I'm not sure I want to pay money to support an organization that sent a message that I think is harmful.*
What do you think? Am I overreacting? Are you as unimpressed as I am? Have you written off a company or organization because of something they've said on social media?
*I know that I probably regularly support organizations and companies who send messages that I don't agree with either because I haven't heard or seen the message or because I'm a hypocrite. But I figure I've seen this one and I was totally unimpressed with it, so that's why I'm saying something and putting my money (or lack of?) where my mouth is.