Sunday, March 19, 2006

ask your doctor about celebrex...

...he is the expert.

Celebrex is an arthritis medication. Do you think the wording of the commercial has something to do with the audience it is trying to reach?
That is really the only reason that would make sense to me.
What do you think?

5 comments:

The Rev said...

I wonder if the commercial that's on right now is acutally put on there by the Celebrex people. Didn't Celebrex get taken off the market because it caused heart problems in a bunch of people that used it? I think the point of the commercial isn't to sell Celebrex but to get you to talk to your Dr. so he/she can tell you how bad the sutff really is. Yeah?

K said...

I just question the "he" and I'm curious as to whether or not the age group of those that it is targeting has something to do with that.
And yes, celebrex is in the class of drugs that were supposed to be better, but really aren't, when it comes to side effects and arthritis medication

lu said...

along with the 'all doctors are he's,' it always bugs me when people call men men and then call women girls. seems to happen a lot, especially here.

or i have noticed that people will call male professors by their last names and female professors by their first names. interesting, no?

but yes, maybe you should talk to your doctor and see if he thinks that heart problems are preferrable to arthritis.

The Rev said...

Oh, I missed the point of your post. The "HE" part. Yeah. The first time I saw the commercial it had that line at the end. "he is the expert". However I only saw that version once. I've seen the commercial several times since and that part is no longer included. I think it may have been a simple mistake that was later pulled from the commercial.

K said...

I have seen both the "ask your doctor, he's the expert" and the "ask your doctor about celebrex" versions.
For whatever reason, I end up seein the "he's the expert" version a lot more. It has almost become a joke to me...